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SingleTruth
SingleTruth

CX Friction Finder

12 questions that reveal where growth gets stuck.

Spot the gaps between what customers expect and how your business delivers, and identify a practical first fix.

  1. Discoverability and message clarityA new visitor understands within seconds what you offer and who it is for.
  2. Website completionPeople who start an enquiry, booking or purchase on your website usually finish it.
  3. Sales follow-upEvery new enquiry gets a clear owner and a useful reply without anyone chasing it.
  4. OnboardingNew customers know what happens next after they say yes, without having to ask.
  5. Recurring service questionsCustomers rarely ask the same question twice or wait long for a simple answer.
  6. Internal knowledgeYour team finds the right answer or document without asking a colleague.
  7. HandoversWork moves between people and systems without details being retyped or lost.
  8. Repetitive adminCopying data, chasing documents and formatting reports take little of the team’s week.
  9. ReportingThe numbers you decide with are trusted and ready without days of preparation.
  10. Team capacityWhen demand grows, the team keeps up without everything feeling harder.
  11. AI feasibilityYou know which everyday tasks are frequent, clear and safe enough to try AI on.
  12. How success is measuredWhen you change something, you agree beforehand how you will know it worked.

Your score

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Answer all twelve to see your result.

Discuss the result

A starting view, not a diagnosis. The questions are general; your business is not.